11/25/08

apoteket's mustard

: : every time I step into the Swedish pharmacy [apoteket] when I'm home, I'm impressed by their organization, layout and packaging graphics. No clutter, everything is simple, clean, easy to understand which creates a sense of calm.

I was not aware that in addition to selling ibuprofen and deodorant they also sell Christmas mustard presented in a package that is in line with the rest of their product offerings. The .apotek. experience is so much the very opposite of the CVS experience in America.

[via .below the clouds.]

{+} my sister got me the mustard for Christmas! Tack söta syster! It tasted delicious with the Christmas ham.
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